Dental offices have been a big part of American life for decades, and they still play a vital role in helping people of all ages and income levels access quality care.
But a growing number of dentists and dentists-in-training are turning to online advertising to help keep the profession alive.
The practice of online advertising has been booming in recent years, thanks in part to social media platforms like Facebook, which allow people to advertise directly with dentists, dentists who aren’t connected with patients or doctors in general, and dentist assistants who can connect with patients through their social media channels.
But the practice has its critics, and some dentists say it’s not sustainable.
The practice of dental advertising is a growing one, but the business model is not sustainable, says Dr. William Miller, a dentist-in in-training at The Cleveland Clinic.
Miller says the practice’s financial viability depends on a certain amount of trust between patients and their dental practitioners.
Miller has been an in-patient dentist for 25 years, and he’s been trying to figure out how to monetize his career for the last decade.
“I thought it was a little strange to start talking about monetizing a profession that is so important,” Miller says.
Miller and his partner, Dr. Andrew J. DeFries, launched their first online dentistry advertising platform, DentalAdvisor, in 2013.
Now, their company employs about 35 full-time dentists across seven states.
But they are not alone in their efforts to turn online advertising into a business.
Dentists across the country are starting to embrace the practice of advertising online to promote their services.
Some dentists have started using digital ads to help raise money for their dental programs, and others are using it to advertise in local newspapers and online journals.
The goal, some dentistry experts say, is to build a following for their services, and to generate revenue to pay for future care.
Dental assistants have been using digital advertising for years, says Miller.
They were the first to do it, he says.
“They were just so good at it,” he says, “because they didn’t have any competition.”
Miller says he doesn’t have a specific idea how much dentists are making from online advertising, but he estimates that dentists earn anywhere from $20,000 to $50,000 a year from it.
The biggest challenge for dentists is finding a niche audience.
“It’s very hard to do that,” Miller explains.
“If you’re an independent, local dentist, you can’t advertise in a newspaper or in an online journal.
And I can’t imagine that a dentist could advertise in an industry that has so much overlap.”
Miller is currently in the process of starting a new website, which he plans to make available to dentists through a partnership with the Association of Independent Dentists.
The site will have a searchable database of independent dental professionals, and the online journal will have dentists offering their services through a video chat and email platform, Miller says, so that anyone who wants to advertise can do so.
Dentists who advertise through the site will be able to earn up to $100 from each visit.
“We’re hoping to get to $300, which is a very small amount,” Miller said.
The association has seen a steady increase in demand for dentistry services in recent months.
In the last three months alone, it’s seen more than 200,000 new members join the association.
“I think people are just really desperate for a way to connect with people and to see what it’s like to work at a local practice,” DeFures says.
DeFries believes that the online dental advertising model can work well for dentist offices.
He says he believes that people are looking for a solution that’s “more convenient,” like having a physical space where they can have a dentist appointment, but without having to travel to an office or visit a doctor.
He says that the internet can be a great way for dentologists to communicate and share information, but there’s a big catch.
“The dentists we’ve worked with who are online, they’re very passionate about it.
They’re not going to leave you hanging,” DeFsays says.
Diseases like tooth decay and gum disease are very common in dentists offices, and Dentists and Dental Assistants have been working to find new ways to help dentists prevent those diseases.
The new dental advertising platform will have an emphasis on helping dentists in rural and urban areas.
DeFsries hopes that the platform will help dentist office managers in the U.S. and Canada better understand their patients and the need for dental services in the rural and remote areas.
Dates for dentitions will be announced soon, and Miller says he expects that online advertising will be available in the coming months.
“Dentistry is a unique profession